Business Model

To serve tasty and convenient packed lunch to hungry NTU students, helping then to avoid the long queue and waiting time. As such they would have more time to enjoy their lunch and time for other work.

We will be bulk purchasing packed lunch from wholesale supplier and reselling them to students.

The main set up cost we will have to incur will be the marketing expenses and the banners to increase the awareness.

Our supplier are food caterers and wholesalers that will be working with us to supply us with food.

Our customer base will all NTU students who want to eat and wish to avoid the hassle of queuing and having to wait to get their lunch.

We will be adopting mainly a fixed cost structure with food cost, labour and rental as our main cost. We will not be spending any money on commission as all sales are made directly via online or walk in.

We will be marking up the price of food to the range of what Koufu is selling. Our only source of revenue is from the resale of the food. However we are constantly looking into the possibility of expanding our revenue stream.